• Armando Lucero's •

the hungry imagination

WATCH : READ : STUDY : MAGIC

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What is often missing in the sharing process is a rite of passage, moving experiences that give us our foundation of who we are. These emotionally charged life-changing transitions are affirmations that solidify our humanity and our core. When we acquire knowledge and wisdom, the change could be significant. A sense of dignity comes to us when we put forth great effort to earn something. Anyone who has struggled to reach something extraordinary knows this. Learning can be profound. Personal guidance may help make the difference, hence the workshops.

Attend a workshop via Zoom or go to Las Vegas to study with Armando.

Tailored To You

Each Master Course offers insights into whatever you want or need regarding all things magic. It could be a specific plot, a sleight, the thinking behind the magic, how to put a routine or even an entire show together, or learning about choreography and performance, theory, and composition. The sleight of hand is incredibly interesting in its beauty of execution, subtleties, and many variations. However, the study of psychological delivery often trumps the brute force techniques alone, but they are so powerful when done together. You may study all things cards, coins, or both, with everything tailored to you.

Courses

Pasteboard Devices

$1500 · Zoom | $2000 · Las Vegas

PASTEBOARD DEVICES (a card workshop) reveal special sleights and some tangentially related artifices — explore the psychology of delivery over brute force technique. Routines include Divination Gone, Betwixt Me, Inscrutable Pocket, Empanada, or any works from The Hungry Imagination.

PD via Zoom consists of six sessions of 60 minutes each, once per week or every two weeks until completion, with just you and Armando. After confirmation, check the NDA and schedule. Suggested hours are 8:00 AM to 6:00 PM, Las Vegas time. See Dateful Time Zone Converter.

$1,500

→ Six sessions.

Required: Please sign the NDA emailed after payment.

PD IN LAS VEGAS for the Connoisseur. See Armando in person and study Pasteboard Devices — two days: 11 AM to 4 PM with one hour lunch in between. Location: EVO. Check the NDA and reserve early for cheaper flights and hotels. CLOSEST HOTEL

$2,000

→ Split payment or pay off in full

Required: Please sign the NDA emailed after payment.

Las Vegas sessions are intentionally limited and held at full value to preserve focus, continuity, and integrity.

Coin Menagerie

$3500 · Zoom | $5000 · Las Vegas

Coin Menagerie is a comprehensive study of perceptual engineering. It consists of four coins and four cards. The focus is on theory, composition, and the underlying philosophy. Use it as a template to anchor and reflect upon all fundamental concepts later.

CM via Zoom consists of fourteen sessions of 60 minutes each, once per week or every two weeks until completion—just you and Armando. After confirmation, check the NDA and schedule. Suggested hours are 8:00 AM to 6:00 PM, Las Vegas time. See Dateful Time Zone Converter.

$3,500

→ Fourteen sessions.

Required: Please sign the NDA emailed after payment.

CM IN LAS VEGAS for the Connoisseur. See Armando in person and study Coin Menagerie for five days: 11 AM to 4 PM with one hour of lunch in between. Location: EVO. Check the NDA and reserve early for cheaper flights and hotels. CLOSEST HOTEL

$5,000

→ Split payment or pay off in full

Required: Please sign the NDA emailed after payment.

Las Vegas sessions are intentionally limited and held at full value to preserve focus, continuity, and integrity.

Both PD & CM

$5000 · Zoom | $7000 · Las Vegas

PASTEBOARD DEVICES reveal special sleights and some tangentially related artifices. Explore the psychology of delivery over brute force technique. Routines include Divination Gone, Betwixt Me, Inscrutable Pocket, Empanada, or any works from The Hungry Imagination.

Coin Menagerie is a comprehensive study of perceptual engineering. It consists of four coins and four cards. The focus is on theory, composition, and the underlying philosophy. Use it as a template to anchor and reflect upon all fundamental concepts later.

PD & CM via Zoom is twenty sessions of 60 minutes each, once per week or every two weeks until completion — just you and Armando. Check the NDA and schedule after confirmation. Suggested hours are 8:00 AM to 6:00 PM, Las Vegas time. See Dateful Time Zone Converter.

$5,000

→ Twenty sessions.

Required: Please sign the NDA emailed after payment.

PD & CM IN LAS VEGAS for the Connoisseur. See Armando in person and study Pasteboard Devices and Coin Menagerie — seven days: 11 AM to 4 PM with one hour lunch in between. Location: EVO. Check the NDA and reserve early for cheaper flights and hotels. CLOSEST HOTEL

$7,000

→ Split payment or pay off in full

Required: Please sign the NDA emailed after payment.

Las Vegas sessions are intentionally limited and held at full value to preserve focus, continuity, and integrity.

ANNEX FOR ALUMNI Prerequisite: PD & CM

The Annex For Alumni is an extension of the Master Course that refines and enhances previous studies. It continues the exploration of theory and composition regarding perceptual engineering and the beguiling finesses within compositions of legerdemain. Use it to advance your knowledge and skill or refresh it.

Consider it the graduate studies program of this humble university but minus the bureaucratic paper chase.

The Annex Via Zoom is offered as a single meeting or as a series of ten or twenty. Each session lasts 60 minutes and is scheduled once per week or every two weeks until completion—just you and Armando. Suggested hours are 8:00 a.m. to 6:00 p.m. (Las Vegas time); see the Dateful Time Zone Converter for reference. Scheduling takes place after confirmation.

Annex Via Zoom

→ Select your commitment.

The Annex in Las Vegas for the Connoisseur offers an immersive five-day, in-person engagement with Armando, open to alumni of Pasteboard Devices and Coin Menagerie, studying from 11 am to 4 pm each day with one hour for lunch in between. Location: EVO. Review the agreement and reserve early for better flight and hotel options (CLOSEST HOTEL). Single-day sessions are limited.

$5,000

→ Split payment or pay off in full

—or—
$1,000 per day (limited availability)

Las Vegas sessions are intentionally limited and held at full value to preserve focus, continuity, and integrity.

Shibumi, at least for me: doing what I want when I want without those burdensome tension thoughts pulling me down. Just hanging in that sweet spot of precarious balance between too much and too little—an intersection of blissful fluctuation while sitting with cards, coins, and coffee.

— Armando Lucero

The term shibumi is Japanese and is explored at length in the novel Shibumi by Trevanian. You can read more about the book here: ABOUT Shibumi (Wikipedia)

The short reflection above is my own adaptation, inspired by Trevanian’s use of the word and the sensibility he describes. What follows is an excerpt from the novel, quoted here to preserve the original context and language:

“He sounds as though I shall like him, sir.”

“I am sure you will. He is a man who has all my respect. He possesses a quality of . . . how to express it? . . . of shibumi.”

“Shibumi, sir?” Nicholai knew the word, but only as it applied to gardens or architecture, where it connoted an understated beauty. “How are you using the term, sir?”

“Oh, vaguely. And incorrectly, I suspect. A blundering attempt to describe an ineffable quality. As you know, shibumi has to do with great refinement underlying commonplace appearances. It is a statement so correct that it does not have to be bold, so poignant it does not have to be pretty, so true it does not have to be real. Shibumi is understanding, rather than knowledge. Eloquent silence. In demeanor, it is modesty without pudency. In art, where the spirit of shibumi takes the form of sabi, it is elegant simplicity, articulate brevity. In philosophy, where shibumi emerges as wabi, it is spiritual tranquility that is not passive; it is being without the angst of becoming. And in the personality of a man, it is . . . how does one say it? Authority without domination? Something like that.”

Nicholai’s imagination was galvanized by the concept of shibumi. No other ideal had ever touched him so.

“How does one achieve this shibumi, sir?”

“One does not achieve it, one . . . discovers it. And only a few men of infinite refinement ever do that. Men like my friend Otake-san.”

“Meaning that one must learn a great deal to arrive at shibumi?”

“Meaning, rather, that one must pass through knowledge and arrive at simplicity.”

Privacy • Terms of Use
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Refund policy for Master Courses

After booking a Masters Course at The Hungry Imagination, you have up to three days to request a refund. After that, all sales are final. Understandably, things may occur beyond our control. Therefore, if you cannot attend, please notify Armando as soon as possible to reschedule. Contact Armando.

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The Hungry Imagination Logos

A young girl is feeding an apple to a wooden rocking horse, a unique badge, and a red spade, illustrated by Adam Lucero (Armando’s brother).

Closest hotel

Home2 Suites by Hilton Las Vegas I-215 Curve. 8470 W. Sunset Road, Las Vegas, Nevada, 89113, USA. Website: Link

This is the closest hotel to my apartments (Evo, 8760 W Patrick Ln, Las Vegas, NV 89148) and the most convenient option for those attending a Master Course.

Rates typically begin around $150 per night, depending on season and availability.

The distance is short. In mild weather, it is walkable; during hotter months, I recommend using a brief rideshare instead. For guests arriving without a vehicle, this hotel works especially well.

Hotel → EVO (walking route):
View the exact walking distance and estimated time on Google Maps.

I meet attendees inside the EVO apartments lobby, and from there we walk to my place.

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